Consumers are making various adjustments to their food purchasing in light of bad economic times, according to research from Digital Research and ThinkVine. Of respondents to a web-based survey, 46% said they had cut back on grocery purchases this year. Trading down was a popular strategy, with 44% buying private label products, and 36% switching to lower-priced national brands. The most frequent switches to store brands among food items were in milk (33%) and bread (29%).