The Food Channel's list of top food trends for 2010 indicate a back-to-basics approach of building a menu from quality, basic ingredients. The channel’s gurus also cited a number of other trends: grocery stores will continue to see growth in private label and upgraded delis and fresh take-out sections; more frequent purchases of fresh meal ingredients; an increase in social media use; the growing importance of “food vetting”—food sourcing issues ranging from Fair Trade to organics to mercury-free fish; the mainstreaming of sustainability, including an increase in buying products with sustainable/biodegradable packaging; proliferation of functional foods with added nutrients or health/beauty benefits claims; and added interest in personalizing and individual portions for foods like pizza.