The American Beverage Association has announced an initiative to make calorie counts more readily accessible to consumers, including on packaging. The “voluntary commitment” will include displaying calorie counts on the front of cans and bottles, up to and including 20-ounce products. A 12-ounce serving size will be used in displaying calories for multiserve beverage packages such as 2-liter bottles.

Other aspects of the initiative include adding per-serving calorie counts to vending and fountain machines.

Coca-Cola has been running front-of-container calorie displays for about a year. Other members of the American Beverage Association taking part in the initiative include Dr Pepper Snapple Group, PepsiCo and Nestlé Waters North America.