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First Look

Easy-peel prepackaged kabobs

Premade frozen chicken kabobs for Costco club stores are individually packaged in easy-peel film. More...


Pepsi adds 100-calorie cans

PepsiCo, which embraced the 100-calorie concept with Frito-Lay snacks in 2006, has moved it over to the beverage side. More...


Two-step smoothie ready for blender

A fruit smoothie from Del Monte Foods comes with components packaged separately. More...


Deli Creations pares packaging

A three-year-old convenience product from Oscar Mayer uses less material thanks to a recent packaging makeover. More...


Target mac & cheese comes in cups and packets

Store brand instant macaroni and cheese from Target is packaged in four single-serve cups unitized by a paperboard sleeve. More...


Gridiron pack allows instant tailgating

A sausage snack is available in a “Gridiron Pack” tailor-made for tailgating or in-stadium consumption. More...


Miracle Whip is now ‘MW’

Miracle Whip has rebranded itself to appeal to younger consumers, with packaging graphics to match. More...


Ketchup Pringles have own ‘bottle’

Pringles, the formed potato chip line from Procter & Gamble, is taking advantage of the shape of its trademark canister to promote a new ketchup flavor. More...


Single-serve wine comes in own glass

A single-serve wine package for travel and outdoor events recently won a DuPont Award for packaging innovation. More...


Chocolates box honors royal Swedish wedding

Boxes of chocolates distributed in honor of the recent marriage of Sweden’s Crown Princess bear an image of the couple on the inside. More...


Slaw dressing bottle switches to plastic

This summer, consumers will find Marzetti Original Slaw Dressing packaged in a lighter plastic bottle with a fresh new label. More…


Hansen’s redesigns its soda

Hansen’s Beverage Co. has launched the first redesign of its signature beverage line in 10 years. More...


Lunchmeat kit pre-divides sandwich portions

A new package features lunchmeat combined and separated into individual sandwich portions. More...


Bottled tea showcases concentrated effort

Organic Iced Tea Concentrates offer an 87.5% weight reduction in transport versus ready-to-drink teas. More.. 


Baby-food pouch now has spoon

A screw-on spoon now allows caregivers to feed babies from a pouch with one hand. More...


Bottle accommodates hot fills

AriZona Beverage Co. has come out with a line of fortified water in polyethylene terephthalate (PET) bottles designed to stand up to hot filling. More...


Wood and paper enhance premium cheese

Parchment wrapping and a wooden base lend an “artisan” cachet to a new single-serve package for brie cheese. More...


Coors Light fridge keg goes national

A new “home draft” system that amounts to a miniature keg for the refrigerator is being rolled out nationally by MillerCoors. More...


Lipton bags get graphic makeover

Premium products from Unilever’s Lipton Tea unit are debuting in redesigned packaging with high-quality photography and sophisticated visual cues. More...


Sunflower seeds suit up for ballgame

Sunflower seeds, long a staple of baseball players (and fans) during games, are available in a novelty bottle that looks like a baseball bat. More...


Aussie juice goes for clear, simple look

Packaging for a line of Australian organic juices has been redesigned to literally emphasize the “transparency” of their origins. More...


Tequila mixers in Tetra Pak cartons

A line of cocktail mixers has rolled out in aseptic laminated cartons from Tetra Pak. More...


‘Shots’ provide immunity for chocoholics

If chocoholism is a disease, an Austrian candy company has the cure—or at least, a unique novelty package. More...


Snyder’s puts pretzels in PLA bag

America’s No. 1 pretzel maker has joined America’s No. 1 chip maker in rolling out a flexible bag made with compostable plant-based material. More...


Golden Tickets boost new Wonka candy

Nestlé is introducing a new, premium extension for its Wonka chocolate line with a lavish sweepstakes. More...


Kraft rolls out 100-calorie cheese packs

Kraft Foods is extending the concept of the 100-calorie pack into fresh cheese. More...


Wine in bag does without box

A new bag design allows wine and other liquids to be filled into flexible packaging without a box. More...


Stick pack is snack cheese ‘gun’

A new stick pack encourages children and other consumers to “shoot” crumbled snack cheese into their mouths. More...


Vodka skull bottle heads for distinction

Liquor packaging has long been known for pushing the boundaries, but Wilson Daniels is coming out a head. More...


McCain ‘simplifies’ pizza and its packaging graphics

Frozen foods packager McCain Foods has redesigned its Canadian packaging for pizza and other products to emphasize the wholesome nature of its ingredients. The packaging redesign is part of McCain’s “It’s All Good” drive to reformulate many of its products. More...


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