In
time for the summer salad and barbecue season, consumers will find Marzetti
Original Slaw Dressing packaged in a lighter polyethylene terephthalate (PET) bottle
with a fresh new label.
“Based on consumer
feedback, we replaced the traditional glass bottle with a new plastic bottle,
making it perfect for summer traveling and picnics,” says Brandy Wardlow of
Marzetti Specialty Brands, Columbus,
Ohio.
The unidentified container
supplier created a shape that resembled the glass container. Wardlow claims
that the PET bottle offers the following advantages:
The glass bottle used a
polymer neckband for product safety, the new plastic bottle uses an induction
seal for product protection and tamper evidence.
The new label design was
handled by
The Chesapeake Group under the direction
that the label design was to represent an evolutionary change. The design firm
kept the equity of the previous label design elements, but with a refreshed, contemporary
look.
The package size and product
pricing remain the same, according to the company.
-Rick Lingle, Executive Editor
