Trop50, the line of reduced-calorie juices from the Tropicana unit of PepsiCo, has new packaging. It now comes in a clear PET bottle with a long, sleek carafe-style shape and broad green closure. Label graphics maintain continuity by using a dominant image of juice pouring into a glass, which serves as a background for the message, “50% less sugar and calories.” Along with the new packaging, Tropicana added Farmstand Apple to Trop50’s flavor lineup, which already includes Pomegranate Blueberry, Pineapple Mango and several varieties of orange.
