Consumer desires and supply chain requirements drive meat and poultry package development.
Consumers expect a lot from meat and poultry packaging. Their wish list includes a diverse set of attributes, including sustainability, convenience, freshness indicators and on-label nutritional data.
The meat industry is facing widespread challenges. People are being
advised to eat less of it for health reasons. Plus safety questions
about antibiotics, hormones, e-coli and now cloning have consumers a
bit on edge.
