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Similac in easy-use rigid container

January 1, 2009

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Packaging for Similac powdered baby formula from Abbott Nutrition has been redesigned for maximal convenience.

Features of the new rigid plastic container include indented sides for a one-handed grip, a hinged lid whose underside holds a scoop, rounded corners for easier scooping, and a peel-back label with additional information, including a Spanish translation. The new package, available in 23.2- and 34-ounce sizes, takes up 33% less shelf space than cans of comparable size.


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