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Stove Top moves into individual cups

February 1, 2009

ARTICLE TOOLS
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Now
consumers can enjoy single servings of Kraft’s Stove Top stuffing.
Now consumers can enjoy single servings of Kraft’s Stove Top stuffing.


PACKAGE OF THE MONTH

Stove Top, the instant bread-based stuffing from Kraft Foods, now comes in single-serve micro­wavable cups.

Stove Top Quick Cups, available in chicken and cornbread flavors, is a cup of stuffing with a flexible lid. The consumer adds water and microwaves for 60 seconds for a single serving. Stove Tops Quick Cups were released in October, with a suggested retail price of 99 cents. They are sold individually and can be used either at home or away, wherever consumers can access a microwave.


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