Food and Drug Packaging
  Home
  Subscribe
  Subscribe FREE to Food Packaging Insights Newsletter
  Subscription Customer Service
  Online
  Business News
  Blog
  Key Issues / Trends
  Sponsored Products
  Technology
  Current Issue
  Cover Story
  Features
  Departments
  New Packages
  Advertiser Index
  Resources
  Archives
  Buyers Guide
  Classified Ads
  Market Research
  Career Center
  White Papers
  2008 Pack Expo eDaily News
  2008 Packaging Machinery Design Gallery
  Events
  Events Calendar
  Packaging That Sells Conference
  FBP Info
  Contact Us
  About Us
  Media Kit
  Reprints
  List Rental
Search in: EditorialProductsCompanies
Snapple redoes bottle along with formula

May 1, 2009

ARTICLE TOOLS
EmailEmailPrintPrintReprintsReprintsshareShare

Snapple bottle redesign is intended to underscore its new "natural" formulation.
Snapple bottle redesign is intended to underscore its new "natural" formulation.


Snapple iced tea has gotten a makeover that reflects its new formulation, with an emphasis on natural ingredients.

The iconic iced tea from Dr Pepper Snapple Group has a narrow, “sleeker” single-serve bottle and graphics that feature a sunburst underscored by birds, bees and plants. The label puts the phrase “all natural” above the product name and features a callout box that says, “Made from Green & Black Tea Leaves.”

The graphics are intended to underscore a formulation that uses sugar instead of high-fructose corn syrup as the sweetener and reduces calories.


|PrintEmail

Did you enjoy this article? Click here to subscribe to the magazine.



















BNP Media
© 2010 BNP Media. All rights reserved. | Privacy Policy