Food and Drug Packaging
  Home
  Subscribe
  Subscribe FREE to Food Packaging Insights Newsletter
  Subscription Customer Service
  Online
  Blog
  Product Spotlights
  Sponsored Products
  Webinars
  Podcasts
  Videos
  Resources
  Archives
  Buyers Guide
  Classified Ads
  Market Research
  Career Center
  White Papers
  Events
  Events Calendar
  Structural Packaging Summit
  Food Packaging Technologies Summit
  Global Pouch Forum
  Packaging That Sells Conference
  FBP Info
  Contact Us
  About Us
  Media Kit
  Reprints
  List Rental
Search in: EditorialProductsCompanies
Snickers Dark gets new graphics

July 1, 2009

ARTICLE TOOLS
EmailEmailPrintPrintReprintsReprintsshareShare



Snickers Dark from Mars Snackfood US has new graphics that won’t keep consumers in the dark about nutrition.

Reinforcing the dark chocolate that enrobes this version of the iconic candy bar, the black wrapper features a light-fixture pull chain and the word “dark” in letters with a neon-style nimbus.

The wrapper also bears a Guideline Daily Amount badge informing consumers that the bar has 240 calories, which is 12% of recommended daily intake. The badge is part of an initiative by Mars Snackfood US to put calories and other information on the front panel of packaging.



|PrintEmail

Did you enjoy this article? Click here to subscribe to the magazine.











BNP Media
© 2010 BNP Media. All rights reserved. | Privacy Policy