FBP - New Packages

New Packages

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Dutch sauce comes with own warmer

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Snickers Dark gets new graphics

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Veggies come with tray for the grill

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Nestlé lightens up more water bottles

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Barbecue tub shucks paper sleeve

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Snapple redoes bottle along with formula

Snapple bottle redesign is intended to underscore its new "natural" formulation.

Heinz adds to T.G.I. Friday’s line

New pouch for Heinz' T.G.I. Friday's line is gravure-printed to stand out in the freezer case.

Oreos go long (and thin)

Oreos Fun Stix makes a straw out of the familar cookie.

ConAgra extends dual-bowl concept

New Marie Callender’s products use the bowl-in-bowl concept originated by Café Steamers.

Pepsi goes natural for retro drinks

Throwback Mountain Dew (left) and Pepsi (right) have sugar instead of corn syrup, as does Pepsi Natural.

Package of the Month: Yogurt ‘crush cup’ obviates spoon

Crush Cup for Danimals allows kids to eat straight from the package.

Kellogg tests short cereal boxes

Kellogg Co. is conducting an ambitious test market of its entire ready-to-eat (RTE) cereal line, putting them into squatter boxes that hold the same amount of product but take up less space.

French fizzy drink in aluminum bottle

A new carbonated soft drink, sold in France under the Yoplait Yop brand, features a printed aluminum bottle with a pull-ring metal closure.

Mars targets women with new candy

Feminine design enhances candy bar’s appeal to women.

Chicken packaging has nothing to hide

Packaging for boneless, skinless chicken breasts uses transparency to reinforce the product’s “all-natural” cachet.

Flint glass bottle showcases spirits

Premium spirits use distinctive squat bottles.

Stove Top moves into individual cups

Now consumers can enjoy single servings of Kraft’s Stove Top stuffing.

Brown sugar comes in quarter-cup packets

Single-use packets make it easier and neater to use brown sugar.

Germans can nuke Asian meal kits

Rice and sauce come in separate tubs for a single-serving German meal kit.

Chicken has nothing to hide

Packaging for boneless, skinless chicken breasts uses transparency to reinforce the product’s “all-natural” cachet.

Foaming sauces win French award

An English marketer of gourmet foods and sauces is using aerosol technology to package sauces that foam up when they’re dispensed.

Joy of Cooking now in frozen aisle

In an unusual example of cross-branding, a new line of frozen foods is taking its name from the venerable “Joy of Cooking” cookbook.

Oil and vinegar come in unique spray

A line of oils and balsamic vinegar is available in containers that dispense the product with a unique pumping action.

New Tic-Tacs have front door

A new variety of Tic Tac breath mints uses a sliding door in the front panel as an alternative opening.

Coke's premium tea now in carafe

Coca-Cola has launched a glass carafe version of its recently introduced Gold Peak Tea.

Similac in easy-use rigid container

Packaging for Similac powdered baby formula from Abbott Nutrition has been redesigned for maximal convenience.

Lemon juice bottle is fancier, lighter

A plastic bottle for lemon juice features an embossed leaf design and allowed 21% lightweighting in the upper bottle.

British cake mix shakes up in package

A cupcake mix marketed by Asda, the British food retailing unit of Wal-Mart, comes in a plastic tub that serves as a mixing unit.

Mexican margarine targets children

A Mexican company is marketing squeezable margarine in an inverted bottle that is targeted at children.