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New Packages
New Packages
Dutch sauce comes with own warmer
Snickers Dark gets new graphics
Veggies come with tray for the grill
Nestlé lightens up more water bottles
Barbecue tub shucks paper sleeve
Snapple redoes bottle along with formula
Snapple bottle redesign is intended to underscore its new "natural" formulation.
Heinz adds to T.G.I. Friday’s line
New pouch for Heinz' T.G.I. Friday's line is gravure-printed to stand out in the freezer case.
Oreos go long (and thin)
Oreos Fun Stix makes a straw out of the familar cookie.
ConAgra extends dual-bowl concept
New Marie Callender’s products use the bowl-in-bowl concept originated by Café Steamers.
Pepsi goes natural for retro drinks
Throwback Mountain Dew (left) and Pepsi (right) have sugar instead of corn syrup, as does Pepsi Natural.
Package of the Month: Yogurt ‘crush cup’ obviates spoon
Crush Cup for Danimals allows kids to eat straight from the package.
Kellogg tests short cereal boxes
Kellogg Co. is conducting an ambitious test market of its entire ready-to-eat (RTE) cereal line, putting them into squatter boxes that hold the same amount of product but take up less space.
French fizzy drink in aluminum bottle
A new carbonated soft drink, sold in France under the Yoplait Yop brand, features a printed aluminum bottle with a pull-ring metal closure.
Mars targets women with new candy
Feminine design enhances candy bar’s appeal to women.
Chicken packaging has nothing to hide
Packaging for boneless, skinless chicken breasts uses transparency to reinforce the product’s “all-natural” cachet.
Flint glass bottle showcases spirits
Premium spirits use distinctive squat bottles.
Stove Top moves into individual cups
Now consumers can enjoy single servings of Kraft’s Stove Top stuffing.
Brown sugar comes in quarter-cup packets
Single-use packets make it easier and neater to use brown sugar.
Germans can nuke Asian meal kits
Rice and sauce come in separate tubs for a single-serving German meal kit.
Chicken has nothing to hide
Packaging for boneless, skinless chicken breasts uses transparency to reinforce the product’s “all-natural” cachet.
Foaming sauces win French award
An English marketer of gourmet foods and sauces is using aerosol technology to package sauces that foam up when they’re dispensed.
Joy of Cooking now in frozen aisle
In an unusual example of cross-branding, a new line of frozen foods is taking its name from the venerable “Joy of Cooking” cookbook.
Oil and vinegar come in unique spray
A line of oils and balsamic vinegar is available in containers that dispense the product with a unique pumping action.
New Tic-Tacs have front door
A new variety of Tic Tac breath mints uses a sliding door in the front panel as an alternative opening.
Coke's premium tea now in carafe
Coca-Cola has launched a glass carafe version of its recently introduced Gold Peak Tea.
Similac in easy-use rigid container
Packaging for Similac powdered baby formula from Abbott Nutrition has been redesigned for maximal convenience.
Lemon juice bottle is fancier, lighter
A plastic bottle for lemon juice features an embossed leaf design and allowed 21% lightweighting in the upper bottle.
British cake mix shakes up in package
A cupcake mix marketed by Asda, the British food retailing unit of Wal-Mart, comes in a plastic tub that serves as a mixing unit.
Mexican margarine targets children
A Mexican company is marketing squeezable margarine in an inverted bottle that is targeted at children.
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