Food and Drug Packaging
  Home
  Subscribe
  Subscribe FREE to Food Packaging Insights Newsletter
  Online
  Business News
  Blog
  Key Issues / Trends
  Food Packaging Insights Newsletter
  Technology
  Current Issue
  Cover Story
  Features
  Departments
  New Packages
  Advertiser Index
  Resources
  Archives
  Buyers Guide
  Classified Ads
  Market Research
  White Papers
  2008 Pack Expo eDaily News
  2008 Packaging Machinery Design Gallery
  Events
  Events Calendar
  Packaging That Sells Conference
  Interbev 2008
  FBP Info
  Contact Us
  About Us
  Media Kit
  Reprints
  List Rental
Search in: EditorialProductsCompanies
Kraft rolls out Mac & Cheese snack
by Pan Demetrakakes
August 1, 2008

ARTICLE TOOLS
EmailEmailPrintPrintReprintsReprintsshareShare

Macaroni & Cheese cracker package plays off the look of the established product.


Kraft Foods is extending one of its iconic products from pasta into snacks.

Kraft Macaroni & Cheese Crackers are baked snacks in the shape of macaroni pieces. The carton uses the distinctive royal-blue-and-orange color scheme and logo typeface of Kraft’s Macaroni & Cheese. Flavors include Cheddar, White Cheddar and Mild Cheddar. The snacks retail for $2.99.


Pan Demetrakakes


Did you enjoy this article? Click here to subscribe to the magazine.












BNP Media
© 2008 BNP Media. All rights reserved. | Privacy Policy