Imperial Sugar Co.
has extended the single-serve concept to brown sugar, in a bid to help cooks
avoid the messiness of measuring out portions. Imperial, based in Sugar Land,
Texas, is marketing light brown sugar in quarter-cup pouches, trade-named
Redi-Measure, which come 12 to a paperboard carton. The pouches are clear
printed film, and the carton has a die-cut window that opens onto the rear of
one of the pouches, allowing a clear view of the product. Another die-cut
window on the carton’s side panel lets consumers see the edges of the pouches.
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