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Oreos go long (and thin)

May 1, 2009

ARTICLE TOOLS
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Oreos Fun Stix makes a straw out of the familar cookie.
Oreos Fun Stix makes a straw out of the familar cookie.


The newest incarnation of Oreos is a far cry from the original—and so is its packaging.

Oreo Fun Stix, introduced last month by Kraft Foods, are long, thin rolled-up wafers lined internally with Oreo-style crème filling. The filling is hollow, forming a straw through which milk can be sipped.

They come in pairs inside a film stick pouch, with eight such pouches to a paperboard carton, for 5 ounces total of product. Oreo Fun Stix come in regular and golden (white wafer) varieties, and retail for a suggested $3.49.


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