- THE MAGAZINE
- VERTICAL MARKETS
Faced with declining sales during 2002 to 2007, juice manufacturers are cutting down on sugar content and beefing up shelf appeal.
In the last year, juice packagers have made a strong effort to produce products that are organic, fresh and shelf-stable. Whether the product blends organic fruit juices with grape pomace extract to increase antioxidants (such as Embodi), or contains a harmonious medley of fruit and vegetable juices to appeal to people who don’t like vegetables (such as Juicy Juice’s Harvest Surprise and Campbell’s V8 Fusion), good-for-you juices and juice drinks are increasingly being joined with educational packaging.
Companies are answering consumer demands for easy-to-understand nutritional guidelines by rolling out products with more on-pack information and health-and-wellness tips for consumers to follow.
Keeping profits in mind, juice manufacturers have been optimizing both single- and multi-serve containers for barrier (to extend shelf life) and sustainability (to minimize material use). F&BP