- THE MAGAZINE
- VERTICAL MARKETS
How packaging is improving the environmental landscape.
Summer is upon us once again; bringing with it blue skies, green grass, and this year, even greener packaging. Consumers are putting more emphasis than ever on eco-friendly products and packaging, and in response packagers are finding ways to treat the earth a little more kindly.
In a recent study conducted by Perception Research Services (www.prsresearch.com), shoppers are demonstrating interest in choosing environmentally friendly packaging. 36% of shoppers state they would like to choose environmentally friendly packaging, an increase compared to 2010 (28%), with fully half still willing to pay more (despite the economy). This is especially true of younger (under 40) shoppers. Over half (59%) of the sample state that seeing environmental claims on packaging positively impacts their behavior (to either buy more of the brands they usually do, or switch to others).
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