- THE MAGAZINE
- VERTICAL MARKETS
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Is the self-heating can market warming up?
There are some new developments cooking in the self-heating category where cans are the packaging format of choice to heat foods or beverages.
Recently, HeatGenie (www.heatgenie.com) simultaneously reported two pieces of news that could help jump-start this specialty packaging segment. For one, it received a purchase order from the U.S. Army for evaluation units of their innovative self-heating technology for the standard ration, known by the initials MRE - Meal, Ready-to-Eat. While the heating mechanism for MREs has not improved much for decades, HeatGenie’s technology may change that.