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- VERTICAL MARKETS
These examples show how meat, poultry and seafood products receive a major boost from packaging that’s anything but the same old same old.
Stand-up pouch aims to change the turkey market
Increased visibility, high perceived value and greater customer convenience come together in this vibrant “turkey carry pouch” developed by Flair Flexible Packaging (www.flairpackaging.com) for Mr. Pavo brand turkeys from PRONACA, Quito, Ecuador. Highlighted by a lustrous matte/gloss combination, the three-side-seal, stand-up pouch sports a photo-quality 10-color reverse-rotogravure-printed image of a perfectly roasted turkey. The two-hole die-cut handle is placed between a double-reinforced permanent seal that ensures product safety and strengthens the pouch to withstand the weight of a whole turkey.
Constructed of PET and white linear low-density polyethylene, the pouch contains an uncooked turkey in a nylon ovenable bag, complete with a seasoning packet. The pouch’s billboard promotes the Mr. Pavo brand and showcases the convenience of both carrying and cooking the turkey. According to Manuel Franco, marketing manager for poultry business at PRONACA, “The new presentation of the Mr. Pavo products in the new pouch from Flair surpassed our expectations. This product is a new and unique product in the domestic market - an easy, fast, and delicious alternative that does not break with traditional turkey flavors. They were very well received by customers from the first moment, and sales exceeded the planned budget by 26 percent.”
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