Supplier Products

Case Study: Fans cool storage facility

Braum’s Ice Cream and Dairy Stores are “kind of a cross between a grocery store, a hamburger restaurant, and an old-fashioned soda fountain,” explains manufacturing director Bobby Sanders. Braum’s directly manages all the steps in its chain, from the dairy cows to the furniture in its 280 retail stores throughout Texas, Oklahoma, Arkansas, Kansas and Missouri.

One facility in Oklahoma was facing insufficient air movement in the dry goods storage warehouse serving the network of Braum’s Ice Cream and Dairy Stores. All of the paper cups, ketchup packets and other dry goods supplying Braum’s emerge from a 75,000-sq. ft. warehouse in Tuttle, OK.

“We load 50 semi-trucks to resupply our ice cream stores every night,” Sanders says. “Those guys are pulling orders, palletizing, putting things on trucks and getting everything loaded. Whenever the warehouse was built, not enough attention was given to ventilation. In Oklahoma, the temperature is over 100 degrees all summer long.”

Employees turned to a dozen industrial box fans for cooling, but their noise level, airflow and space requirements left a lot to be desired. Multiple noisy box fans didn’t move enough air, and their cords presented a trip hazard, so the company reached out to Big Ass Fans ( for a solution.

Eight 24-ft. diameter Powerfoil®X fans proved to be the perfect solution. Although ceiling fans do not lower the air temperature in a space, the perceived cooling effect can make a person feel significantly cooler. Research has shown when temperatures exceed 77° F, productivity declines. Hot working conditions affect worker morale, absenteeism, turnover, quality of workmanship, and the frequency of both accidents and grievances.

“The Big Ass Fans have made a huge difference,” Sanders says. “I would say the fans have made that warehouse feel 15 degrees cooler. The employees are a lot happier.”

Building on that success, Braum’s has also added Big Ass Fans to its ice cream plant and furniture workshop.

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.



Image Galleries

Rochester Mills Production Brewery tour- January 2015

Take a look inside the Rochester Mills Production Brewery in Auburn Hills, MI. The facility brews and cans five beer varieties from the Rochester Mills Beer Company. There the beer is made and packaged in 16-ounce cans, bound together in 4-packs and palletized for distribution. We went on a tour of the facility and got an in depth look at the total process.

Posted: January 30, 2015

Food and Beverage Packaging

FBP May 2015 Cover

2015 May

Check out the May 2015 issue of Food & Beverage Packaging, featuring a look at flexible packaging in the industry, lightweight product packaging as sustainable packaging, and much more!

Table Of Contents Subscribe

Food Packaging Trends

Which food packaging trend is here to stay?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

The Packaging Guide

The Packaging Guide 2015 Cover

Food and Beverage Packaging's Packaging Guide Directory provides a list of suppliers of food and beveraeg packaging solutions. Visit the brand new online directory at


 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.