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Case study: organic nut butter company takes lead in environmental stewardship

Success frequently distracts entrepreneurs from the reasons they went into business. For Justin Gold, astonishing entrepreneurial accomplishment has never sidetracked his commitment to environmental stewardship and producing remarkable peanut butter.

His organic nut butter has been featured on Good Morning America as the star among 180,000 entries at New York’s Fancy Foods Show, on Fox Business News for the product’s economic success as well as in Oprah and Men’s Health magazines for its nutritional value.

With the help of TricorBraun (, one of North America’s largest providers of jars, bottles and other rigid packaging components, Justin’s nut butters have been re-launched in jars made with post consumer resin, complying with his commitment to “Working toward reducing our environmental footprint on the natural environment.”

“Justin’s, a leader in the natural products industry, will be the first company to use 100% post consumer resin for nut butters. I feel that we have an obligation to be the best stewards of our natural environment as we can by delivering a high quality product both inside and out. Switching to PCR plastic for our jars is a great step forward for us,” says Gold.

TricorBraun has more than 40 locations in the United States, Canada, Mexico and Asia. The company’s primary focus is on packaging for personal care; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals.

Justin’s was founded in Boulder, CO in 2002, and the company now produces eight nut butter varieties: Classic Peanut, Honey Peanut, Chocolate Peanut, Classic Almond, Honey Almond, Maple Almond, Chocolate Almond and Chocolate Hazelnut in addition to Justin’s Peanut Butter Cups in both dark chocolate and milk chocolate varieties.

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