- THE MAGAZINE
- VERTICAL MARKETS
Spices marketed in Germany and Austria are packaged in containers with a sleek, modern design and ease-of-use features. The spices from Kotányi Int’l, based in Wolkersdorf, Austria, are in ergonomically designed tapered-waist plastic jars from Greiner Packaging. The closures have hinged flaps with indentations underneath to facilitate opening. The line is color-coded into four broad marketing categories: green for “fine herbs” like basil, yellow for “aromatic cuisine” like crushed cinnamon, red for “refined mixes” like fish spice salt and brown for “exquisite herbs."