- THE MAGAZINE
- VERTICAL MARKETS
Something Natural, an all-natural flavored sparkling water has launched in New England through Blue Coast/Great State Beverages, with aggressive plans for East Coast expansion by the end of next year. The company engaged design firm, Little Big Brands to create the brand’s identity and packaging.
Conceived by two beverage industry veterans, Something Natural was the answer to their quest to make a more “interesting’ sparkling water.” The new beverage line proves that less is more, with everything from the name, to the liquid inside the bottle, to the packaging, reflecting that promise. The design itself is simple, yet elegant with a decorative label screened on to each bottle. The flock of birds design provides a stunning graphic element to the bottles, utilizing the blue substrate and speaking to the natural qualities of the product. The 11 -ounce bottles are a rare cobalt blue and are recyclable.
“The flock embodies the brand essence and was a clever way to highlight the beautiful blue canvas,” says John Nunziato, creative director, Little Big Brands.
The brand is launching with five SKUs: Black Cherry, Blueberry Lemon, Pink Grapefruit, Raspberry Keylime & Strawberry Peach, all retailing for $1.99 each.