- THE MAGAZINE
- VERTICAL MARKETS
Fisher Nuts, Elgin, Ill., a unit of John B. Sanfilippo & Son, has revamped its entire snack nuts line to offer a see-through plastic package. The company claims to be the first brand in its category to debut a clear can.
“People prefer being able to see the product,” says Howard Bandeisky, John B. Sanfilippo vice president of global marketing and innovation. “It’s visual verification of freshness and quality.”
Fisher’s new clear can is made of polyethylene terephthalate (PET), which is 40% lighter than a regular composite can and can be re-used.
The can is the basis for the company’s “Freshness You Can See” campaign, a total brand makeover that includes an updated logo, revised graphics and clear plastic labels that allow for even more product visibility.