- THE MAGAZINE
- VERTICAL MARKETS
Grace Foods International will unveil Grace Coconut Water, in the U.S. this summer to bring all of the benefits of coconut water with the taste of Jamaica to U.S. consumers. While a majority of coconut water brands are sold in cartons, Grace chose cans for benefits such as a better job in keeping the product cool, which meets with Grace’s goal to provide consumers with a cold drink on a hot summer day. However, Grace is also developing new tetra packaging, which will be unveiled shortly.
The expansion to the rest of North America marks the first step in Grace Foods International’s broader U.S. beverage distribution strategy and overall strategy of becoming a global consumer group by 2020 with availability on three continents. The product is already on the market in Canada, but the ones sold in the U.S. will have a slight design change: the label on the Canadian packaging is written in English and French while the American packaging is written in English and Spanish.
Grace Coconut Water is the only brand in the crowded U.S. marketplace with authentic Jamaican roots. Grace’s 100% Coconut Water is gluten free, fat free and cholesterol free and a great source of natural rehydration. It will be available with or without pulp in 11.5- and 17.5-ounce cans with distribution in southern California at launch.