- THE MAGAZINE
- VERTICAL MARKETS
Sargento has “organized” its individually wrapped portions of string cheese in a tear-top paperboard carton for easy dispensing. The Fridge Pack contains 18 string cheese portions in a carton with a narrow window on the front panel. When the consumer tears off the perforated top of the carton, the portions are left in the remaining outer package, whose sides slant upward toward the back. The carton’s shape makes the product stable, yet visible and accessible, after the top is removed. The carton’s graphics feature the words “Fridge Pack” in big letters, along with a large picture of what the carton will look like once the top is removed.