- THE MAGAZINE
- VERTICAL MARKETS
Store brand instant macaroni and cheese from Target is packaged in four single-serve cups unitized by a paperboard sleeve. Market Pantry Macaroni & Cheese Cups comprise four 2.05-ounce polypropylene tubs, plus four packets of cheese sauce. The cups are stacked lid-to-lid in a 2x2 configuration, with the paperboard sleeve covering the top two cups and anchoring the lips of the bottom ones. Each cup’s shrink-sleeve label has graphics that include a faux product window on the cup’s side and bottom showing cooked product-a theme that is repeated on the cup’s flexible lid. The product retails for $2.69.