- THE MAGAZINE
- VERTICAL MARKETS
Phusion Projects, LLC announces the introduction of Island Squeeze, a frozen pouch cocktail available just in time for the summer months. This unique malt-based, progressive adult beverage will debut with four flavors - Pink Lemonade Light, Pina Colada, Margarita, and Strawberry Daiquiri.
Island Squeeze also offers the first "light" entry into the category - Pink Lemonade Light - which has nearly a third less calories than existing pouches but retains the same great taste as other flavors. Additional light varieties are in development with plans for future release.
Individually packaged and single-serve, Island Squeeze can be frozen and squeezed into a glass, or served over ice, making them the perfect addition for a day at the beach and convenient to take to summer concerts or barbecues. The pouches are available in 6% alcohol by volume (ABV), in 12 packs of 10-ounce, single serve pouches. The suggested retail price for each pouch is $1.99.