- THE MAGAZINE
- VERTICAL MARKETS
Lebensbaum tea has chosen Innovia Films’ cellulose-based material NatureFlex™ NVR for packaging its range of organic teas.
NatureFlex NVR is a two-side coated, heat sealable renewable and certified compostable film with an intermediate moisture barrier, ideally suited to box overwrap and individual flow wrap applications such as this one.
Introducing packaging materials based on renewable resources is part of Lebensbaum’s sustainability strategy as Dr Achim Mayr, managing director, explains: “NatureFlex combines the packaging quality and functionality we are looking for with our ambitioned environmental consciousness, which fits with our mission.”
NatureFlex film begins life as a natural product, wood (from managed plantations operating on good forestry principals, FSC or equivalent) and breaks down in a home compost bin (or industrial compost environment) within a matter of weeks. It also offers advantages for packing and converting such as inherent dead fold and anti-static properties, high gloss and transparency, resistance to grease and oil, good barrier to gases, aromas and mineral oils and a wide heat-seal range.
“NatureFlex films offer both suitable aroma barrier and a functional barrier to mineral oil migration which has been scientifically confirmed to last for five years. Mineral oil barrier is especially welcome in the tea industry, where recent German publications highlight that various tea products have weaknesses concerning mineral oil protection. The use of renewable cellulose derived from certified managed plantations and the fact it is certified home compostable rounds off this new packaging solution!”