- THE MAGAZINE
- VERTICAL MARKETS
The Bud Light Platinum beer, from Anheuser-Busch InBev (ABI), launched on January 30 with two Super Bowl ads highlighting the new product. Verallia North America (www.us.verallia.com), a leading producer of glass containers for the food and beverage industries in the U.S., is a key supplier of the cobalt blue colored bottles.
“Verallia North America is proud to collaborate with ABI on the new, innovative Bud Light Platinum packaging,” says Robert Shanteau, Verallia’s vice president of sales – beer. “We reacted quickly to get the cobalt blue bottles produced in time to fill the supply pipeline prior to the launch and we have continued to support the fast-paced growth of this exciting new product.”
The eye-catching cobalt blue beer bottle not only differentiates the product on the shelf and supports the brand identity, but is also completely recyclable. Cobalt blue glass can be recycled at unlimited levels in furnaces producing cobalt blue glass or at lower levels in furnaces producing amber glass. In either case, if controlled properly, the cobalt color of the recycled glass will not alter the quality or purity of the new glass.