- THE MAGAZINE
- VERTICAL MARKETS
Cedarlane® Natural Foods, Inc. will celebrate 30 years in business with a fresh new look. From the Cedarlane logo to product packaging to the company’s website, the evolution of the Cedarlane brand will refresh the company’s look in anticipation of many more productive and rewarding years to come.
The brand’s refreshed packaging will feature a modernized logo more clearly representative of the brand’s values:
- The weathering of the plaque on the right hand side of the logo speaks to the company’s heritage in the natural foods industry.
- The green color and the circular fork emblem underscore Cedarlane’s commitment to healthier eating and a healthier planet.
- The cedar tree itself represents a Mediterranean outlook, which views “food as medicine and medicine as food.”
- Combining the tree with the circular
fork emblem encapsulates the fresh “field to fork” concept behind
Cedarlane’s all-natural frozen foods.
Packaging will also feature QR codes that, when scanned, will lead customers to the new interactive Cedarlane website, where customers will learn about special promotions and partnerships. The website will encourage more interaction between the brand and consumers, featuring a Facebook window and Twitter link on the homepage, and a community area for sharing photos, opinions and nutrition news. A product menu will inform consumers about Cedarlane’s quality ingredients, certified organic options and vegetarian choices. A store locater will make it easy for people to find the closest grocery store carrying Cedarlane products, while a “Buy Now” feature will allow for convenient online purchases.
Cedarlane fans can look forward to the release of the new fresh and contemporary Cedarlane website and updated packaging in January of 2012.