- THE MAGAZINE
- VERTICAL MARKETS
Zulka® Pure Cane Sugar, an all-natural and unrefined granulated “Morena” sugar, unveiled a new packaging design and clear bag that accentuates the sugar’s natural color and texture. The redesign also includes an updated, modernized logo and a new equivalency icon that illustrates how Zulka is a perfect cup-for-cup replacement for refined white sugar.
“We want everyone to know that Zulka is real sugar pressed from fresh sugar cane, so it’s as close to nature as you can get,” says Carlos Rionda, vice president of sales and marketing for Zucarmex USA, the parent company of Zulka. “Refined white sugar is extremely processed and sometimes made with genetically-modified ingredients like sugar beets. Zulka Pure Cane Sugar is truly a better replacement for regular white sugar because it’s all-natural, non-GMO and never refined, so it retains the fresh flavor and natural properties of raw sugar cane. Our new packaging showcases the clean and natural character of Zulka, and shows that we have nothing to hide.”
Made only from real fresh sugar cane, Zulka does not undergo conventional refining processes, which remove the complexity and depth of flavor present in raw sugar cane after it has been pressed. Zulka Pure Cane Sugar has a distinctively pure taste, rich color and natural aroma, making it a better-tasting and less processed alternative to refined white sugar. Minimally processed and Non-GMO Project verified, Zulka is perfect for any recipe where traditional granulated sugars are used. It can be used for baking and cooking, from desserts to dinner entrees, as well as in beverages and everyday uses, like in coffees and teas.
Zulka Pure Cane Sugar is available in one-, two- and four-pound bags at retailers nationwide such as Walmart, Safeway, Kroger, Albertsons, Food 4 Less, SUPERVALU, Superior, Winn-Dixie, El Super, WinCo and many others. For more information about Zulka and delicious recipe ideas, please visit www.Zulka.com.