- THE MAGAZINE
- VERTICAL MARKETS
Esio Beverage Company has entered into a strategic development agreement with Campbell Soup Company to offer select V8 Splash beverages for the launch of the Esio Hot & Cold Beverage System beginning in fall 2012.
The Esio Hot & Cold Beverage System gives people the opportunity to enjoy their favorite beverage at the touch of a button. The system includes countertop and floor stand multi-serve beverage dispensers that conveniently offer any size (up to 108-ounces) hot and cold drinks immediately. Esio’s patented “drop ‘n drink” E-Paks deliver perfectly blended national brand and company-owned brand juices, sports drinks, vitamin-enhanced fitness waters, teas and coffees.
“We are pleased to offer V8 Splash beverages through the Esio Hot & Cold Beverage System,” says Dale Clemiss, vice president, Beverages, Campbell Soup Company. “This innovative system gives people another convenient way to enjoy some of their favorite beverages and provides new ways for us to reach our consumers.”
Walmart will serve as the premier retail partner for the Esio Beverage System, available in stores this fall.
“The national retail launch of our game-changing Esio Hot & Cold Beverage System will provide U.S consumers with quality hot and cold ready-to-drink beverages in a single convenient device,” says Frank Leonesio, founder and CEO of Esio Beverage Company. “Campbell has a long-standing reputation for its high-quality, great-tasting beverage brands, and we are delighted to partner with them to bring consumers yet another way to enjoy their favorite V8 Splash juice drinks.”