- THE MAGAZINE
- VERTICAL MARKETS
Margaritas are getting a fresh twist this summer with the national launch of Bud Light Lime Lime-a-Rita, the latest addition to the growing Bud Light portfolio. Blending the flavor of an authentic margarita with a refreshing splash of Bud Light Lime, Lime-a-Rita is an 8% ABV margarita-flavored alcohol beverage that meets a growing demand among adult drinkers seeking sweeter alternatives.
The new drink will be available in 12-packs of 8-ounce cans, 24-packs of 12-ounce shrink-wrapped bottles and single-serve 24-ounce cans.
As Lime-a-Rita hits the market, Bud Light Lime has also received an updated look with the introduction of new primary and secondary packaging. Designed to reflect the current look and feel of Bud Light, the new Bud Light Lime packaging will feature the brand’s iconic green color more prominently.