Real fruit beers in vintage style design

January 3, 2012
/ Print / Reprints /
/ Text Size+
Melville’s new beer features eye-catching designs.

Independent specialty brewer Innis & Gunn has launched Melville’s real fruit flavored beers equipped with stylish labels courtesy of Spear (

Following the success of the award winning labels for Innis & Gunn’s Oak-Aged Beer, the brewers looked to Spear to create an equally impressive label for their innovative product. The vintage style designs with a contemporary twist are printed on a pressure-sensitive matte paper stock, decorated with bold variant colors. Spear combined this with a matte gold hot foil and a specialist rotary screen-printed varnish to achieve a textured, eye catching finish.

Melville’s in 275-mL glass bottles come in two flavors, and are sold all over the UK.  

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.



Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.

Food and Beverage Packaging

FBP1214 Cover

2014 December

Check out the December 2014 issue of Food & Beverage Packaging, with features on the best new packages from 2014, produce packaging innovations, and much more!

Table Of Contents Subscribe

Robots in Packaging

How familiar is your company with packaging robots?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide



Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 


 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.