- THE MAGAZINE
- VERTICAL MARKETS
Preva Produce and four other potato growers, in connection with Dutch breeder CJ Meijer and their UK arm Potato Innovations, are set to bring a unique potato with a big personality to the UK. Preva and the Jazzy group developed distinctive pack graphics with Pam Lloyd Marketing (http://pamlloyd.com) while Amcor Flexibles (www.amcor.com) is proud to be the natural partner of choice for the packaging.
“We chose Amcor’s Panorama packaging for the Jazzy launch because we wanted to have a quality pack to reflect the quality of Jazzy potatoes. The paper laminate film looks and feels great, especially with the bright Jazzy branding,” says Will Beeson, director of Preva Produce.
The new Jazzy potato will be standing out on shelf for its first season exclusively in the Co-operative Food stores and is available in two formats: 500g with a distinctive red design and 1 kg with an equally distinctive green design.