- THE MAGAZINE
- VERTICAL MARKETS
Jersey Shore housemate turned DJ, Pauly D, has launched a new ready-to-drink cocktail, REMIX, which is aiming to become one of the most successful and recognized cocktails in the liquor industry.
To help with the packaging aspect of the new premium spirit’s launch, REMIX engaged the services and global resources of Saxco International, LLC (www.saxcointl.com), of Horsham, PA, long renowned for packaging excellence in the wine and spirits industry. “Our challenge was to help create an attractive package with a bold and colorful eye appeal and handsome shelf presence that appropriately conveys this exciting new spirit’s celebrity aura,” explains Rob Belke, Saxco’s vice president of sales and marketing. “We also had to maintain a careful watch on the REMIX launch time and budgetary parameters.”
Saxco sourced and supplied a 750ml flint bottle with a Stelcap finish from Owens Illinois, one of its venders in its worldwide network of sources. A spray powder coating was applied to deliver a rich frosted look by Serigraphie, of Pointe Claire, Quebec, Canada, who also silk screened on the attractive four-color decorations required for each individual flavor. Serigraphie is also a trusted Saxco vendor. Saxco also sourced and supplied matt black Stelcaps from Amcor (www.amcor.com) to finish off the package design.
A premium vodka based prepared cocktail, REMIX’s range of original flavors are:
- Oye Mojito--a fresh combination of juicy peeled lime and muddled mint, a nod to Pauly’s signature catch phrase
- Yeah Yumberry--a one-of-a-kind mix of red berry and raspberry with a hint of dark berry, a play on Pauly’s ever popular “Yeah Buddy” tag line
- Strawberry Holla-peno--an unexpected blend of ripe strawberry and jalapeno with a hint of heat, a shout out to get fans fired up and get the party started
- Starfruit--a unique mix of starfuit and apple lime, a play on his own new star power phenomenon