- THE MAGAZINE
- VERTICAL MARKETS
The Quaker Oats Company, a division of PepsiCo, is proud to introduce Quaker Popped, a wholesome solution for snack-time cravings. Those who loved Quaker Quakes should now look for Quaker Popped in the snack aisle – it's the same great taste with a new name and look to better represent the attributes of the product.
To match the new name, Quaker Popped packaging features a fun, new logo and a bright color scheme to reflect the vibrant flavors inside the bag. Quaker Popped are available in 14 different flavors – including favorites Cheddar Cheese, Caramel Corn and Apple Cinnamon – to help satisfy any craving and are a great snacking option when on-the-go. Wal-Mart shoppers should also look for new flavors Chipotle Cheddar and Sweet & Salty Mix.
Quaker Popped are made with the delicious goodness of whole grain brown rice and corn, with 10 to 13 grams of whole grain per serving and zero grams of trans fat. Plus, the bite-sized snacks are popped, not fried, which means lower fat compared to some fried snacks.
"Quaker has been providing families with wholesome breakfasts and snacks for more than a century, and as we continue to do so, we want to ensure that our products are easily recognizable for the families we serve," says Justin Lambeth, chief marketing officer, Quaker Foods North America. "We renamed our classic snack as Quaker Popped because it better represents the way the product is made, as they are literally popped to crispy perfection."
Available at grocery stores nationwide, Quaker Popped are offered at a suggested retail price of $2.00 for a 3 ounce bag (3 servings).