- THE MAGAZINE
- VERTICAL MARKETS
Ultimate Beverages has licensed the Hard Rock brand from Hard Rock Spirits, LLC, and has unveiled a new premium vodka. Hard Rock Vodka is now available in retailers, bars and restaurants throughout Florida.
Designed to reflect the spirit of the Hard Rock brand, the bottle features elaborately etched glass image of an intricately designed guitar representing the brand's rock 'n' roll heritage.
"Hard Rock is one of the most recognizable global brands," says Serge Abecassis, chairman/CEO of Ultimate Beverages. "We look forward to making a big splash with our fantastic new Hard Rock Vodka throughout Florida and beyond."
Hard Rock Vodka is bottled by LiDestri Spirits of Rochester, New York and distributed by Southern Wine & Spirits. Hard Rock Vodka will soon be available nationally.