webinar

Creating A Winning Culture: It’s Only data Unless you Use it!
View On-Demand Through December 10, 2014

Beer offered in 64-oz refillable jugs

May 23, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
‘Enviro-friendly’ glass jugs of Gritty’s Growlers can be refilled at three pubs in Maine.




Gritty McDuff’s, Portland, ME, announced in May that it is selling Gritty’s Growlers, refillable 64-oz glass jugs of draft beer available for carryout, at its three brew pubs in Portland, Auburn and Freeport.  

“We’re thrilled to be selling Gritty’s Growlers,” says co-owner and master brewer Ed Stebbins.  “We’ve been getting requests for some time from customers about having fresh-from-the-tap beer available to them at home and now we can offer it to them.”

Gritty's Growlers will be available at all three Maine pubs at a cost of $15.99 for the reusable jug filled with 64 oz of fresh Gritty’s beer. Customers can then bring in their empty, clean jug to any of the pubs and pay $11.99 to have it refilled. Gritty’s sources the jugs locally.

Growlers are a longstanding brewing tradition. In the late 1800's and early 1900's, fresh beer was carried home from the local pub in a small galvanized pail. Rumor has it that when the beer sloshed around the pail, it created a rumbling sound as the carbon dioxide escaped through the lid, thus the term "growler" was coined. Today, the pail has been replaced with a 64-oz glass jug.

The glass jugs are far more convenient than pails and environmentally friendly, too, according to Stebbins. “Customers can reuse the Gritty's Growlers endlessly – the ultimate in recycling!” he enthuses. “One advantage of the Gritty’s Growler is that customers are able to try the variety of beers that Gritty’s has to offer. After they drink the beer from their first Growler, the customer can bring in the empty Gritty’s Growler to any of our pubs to get any Gritty’s ale that’s available on tap.”

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.
12/10/13 2:00 pm EST

Creating A Winning Culture: It’s Only data Unless you Use it!

On-Demand Manufacturers are often trying to answer a simple question: why is my machine stopped?  Or more precisely what caused my machine to stop?

THE MAGAZINE

Food and Beverage Packaging

FBP April 2014 cover

2014 April

Check out the April 2014 issue of Food & Beverage Packaging, featuring our annual Packages of the Year cover story!

Table Of Contents Subscribe

Packaging Formats

Which packaging format do you want to see more of with regards to meat/poultry/seafood packaging?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide

 

 

Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook icon Twitter iconYoutube icon LinkedIn icon