- THE MAGAZINE
- VERTICAL MARKETS
Healthy Food Brands introduces Angry Birds Fruit Snacks and Gummies based on the worldwide puzzle Internet game sensation.
These snacks feature a variety of characters from the Angry Birds mega hit gaming app which has achieved more than 100 million downloads on the world’s most popular mobile and computer gaming systems.
The Healthy Food Brands Angry Birds vivid packaging features the look and feel of Rovio Entertainment's smash hit and are packaged in 2.25- and 5-ounce peg bags with SRPs of $.89 and $1.59, respectively, as well as 10 packs with individual 0.9-ounce pouches.
Angry Bird Gummies are available in 3.5-ounce theater boxes with an SRP range of $1.29 to $1.69. Gummies also come in 5-ounce peg bags with a SRP range of $1.49 to $1.69. Each pack features four collectible looks showcasing the red, yellow, and blue birds as well as their arch enemy green pig.
The products are available in mass market retail outlets including Wal-Mart, Kroger, 7/11, Justice, Dylan’s, Blockbuster and Toys R Us.