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The great majority (89%) of respondents to a recent Clear Seas survey said that their focus on packaging innovation has either remained unchanged or has increased. Only 11% reported decreasing their focus.
Responses to other questions in the survey reveal a strong regard for the importance of packaging. Sixty-two percent strongly agreed and 27% agreed with the statement, “Product packaging influences consumer purchase decisions.” Sixty-one percent strongly agreed and 31% agreed with “Package design has a direct impact on consumer perceptions of a product.” By contrast, 74% disagreed or strongly disagreed with “The return on investment (ROI) for packaging initiatives is not measurable.”
Source: ClearSeas Research (CLEARPulse survey, March 2009), 248-786-1625; www.clearseasresearch.com