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Focus on packaging innovation is unaffected by economy

May 1, 2009
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Packaging is still perceived as a high priority in consumer goods despite the bad economic situation, according to a recent report from Clear Seas Research, a sister company of Food & Beverage Packaging magazine.

The great majority (89%) of respondents to a recent Clear Seas survey said that their focus on packaging innovation has either remained unchanged or has increased. Only 11% reported decreasing their focus.

Responses to other questions in the survey reveal a strong regard for the importance of packaging. Sixty-two percent strongly agreed and 27% agreed with the statement, “Product packaging influences consumer purchase decisions.” Sixty-one percent strongly agreed and 31% agreed with “Package design has a direct impact on consumer perceptions of a product.” By contrast, 74% disagreed or strongly disagreed with “The return on investment (ROI) for packaging initiatives is not measurable.”

Source: ClearSeas Research (CLEARPulse survey, March 2009), 248-786-1625; www.clearseasresearch.com

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