- THE MAGAZINE
- VERTICAL MARKETS
An outline of a strategy for quantifying the business value of a fresh package design in order to secure authorization for new packaging initiatives.
Design, and more specifically package design, can be a powerful contributor to a brand’s success. There are many examples of how design has transformed brands and companies, yet framing design innovation as a “need to have” rather than a “nice to have” is sometimes an uphill battle. This paper presents ideas for how to build a compelling business case for custom package design and offers tools for how to improve the odds of getting the best designs off the drawing board and into the marketplace.
Click here to read the white paper.