- THE MAGAZINE
- VERTICAL MARKETS
The effort to be green – that is, reducing one’s overall impact on the environment – has of late gained increasing popularity, particularly in the commercial arena. Many companies have effectively restructured their corporate headquarters, recycle their paper goods, and have reduced their use of all natural resources--not only because of legislation that requires it but because it makes good business sense. What’s more, increasing numbers of consumers are now carefully examining companies’ environmental records before deciding to do business with them.
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