webinar

Creating A Winning Culture: It’s Only data Unless you Use it!
View On-Demand Through December 10, 2014

Latest Headlines

US pouch demand to approach $9 billion in 2016

July 19, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Demand for pouches in the US is projected to increase 5.1% per year to $8.8 billion in 2016, driven by faster gains for standup pouches stemming from sustainability, functional and marketing advantages over alternative packaging media. Unit demand is expected to expand 3.0% yearly to 90 billion.

Burgeoning consumer acceptance of pouches as an alternative to rigid containers will buoy demand, as will such advantages as aesthetic appeal, portability, light weight, reduced material use and significantly lower shipping costs than rigid containers.  In addition, heightened use of reclosing and dispensing components will increase the competitiveness of pouches against rigid containers. These and other trends are presented in Pouches, a new study from The Freedonia Group, Inc. (www.freedoniagroup.com), a Cleveland-based industry market research firm.  

Standup pouch demand is forecast to expand 7.2% annually to $2 billion in 2016. Advances will be well above those of the overall packaging industry, reflecting heightened interest among packaged goods companies resulting from savings achieved in shipping costs due to the benefits of lighter weight and lower material use compared to rigid containers. Also supporting gains will be attributes of product differentiation; aesthetics; the presence of convenience features (e.g., zippers, spouts); and the perception, especially among younger consumers, of pouches being a more contemporary packaging format than cans, bottles, and cartons.

Demand for flat pouches is forecast to increase 4.5% yearly to $6.8 billion in 2016, fueled by above average gains for four-side-seal pouches based on rising demand in medical and pharmaceutical markets and in food uses such as meat, poultry, and seafood; and cheese.  Advances will also be aided by improved barrier structures and solid gains for pouches employing self-venting films to enable steam cooking of contents in the package.  Additionally, robust growth is expected for stick packs (small tube-shaped flat pouches), based on differentiation and material savings over conventional single portion configurations.

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.
12/10/13 2:00 pm EST

Creating A Winning Culture: It’s Only data Unless you Use it!

On-Demand Manufacturers are often trying to answer a simple question: why is my machine stopped?  Or more precisely what caused my machine to stop?

THE MAGAZINE

Food and Beverage Packaging

FBP April 2014 cover

2014 April

Check out the April 2014 issue of Food & Beverage Packaging, featuring our annual Packages of the Year cover story!

Table Of Contents Subscribe

Packaging Formats

Which packaging format do you want to see more of with regards to meat/poultry/seafood packaging?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide

 

 

Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook icon Twitter iconYoutube icon LinkedIn icon