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Heinz is a $10.5 billion (2010 fy sales) global food company with well-known brands in three core categories:
• Ketchup and Sauces
• Meals and Snacks
In the U.S., Heinz has launched T.G.I. Friday’s® single-serve meals in bags and trays, Weight Watchers® Smart Ones® bagged dinners, and Heinz® Ketchup in PlantBottle™ packaging, a more sustainable package using technology from The Coca-Cola Company. Up to 30% of the bottle material is made from plants.
In the U.K., Heinz introduced Squeeze & Stir soups, offering consumers convenient instant soups with no artificial colors, flavors or preservatives. It also introduced microwaveable Heinz® Pasta Pouches.
In Europe, Heinz® Ketchup achieved record market share in Germany and introduced a new 1.5kg family size Ketchup to drive consumption.
In China, Heinz launched new baby food pouches.
And all that's just so far in 2011.
We’ll be tapping Heinz innovation and packaging experts Jim Matthews and Dr. Michael Okoroafor about the company’s latest developments and insights. We’ll also tour an exemplary Heinz facility.
You can read the complete stories in our October issue.