Association management firm Kellen Company (www.kellencompany.com) was recently selected to provide management services to The World Packaging Organization (WPO; www.worldpackaging.org).

WPO represents over 116,000 members representing 41 countries - members are institutes and associations like the Institute of Packaging Professionals (IoPP). Founded September 6, 1968 by visionary leaders from the global packaging community, the objectives of WPO include:

•      Encouraging the development of packaging technology, science, access and engineering;


•      Contributing to the development of international trade;  


•      Stimulating education and training in packaging; and


•      Encouraging “Better Quality of Life through Better Packaging for more people.”

The primary activities of WPO today are to promote education through meetings, special activities and publications; to sponsor an international packaging design awards program; and to facilitate contact and exchange among the various national packaging institutes.

 “We are excited to be able to tap into Kellen’s extensive global resources and expertise to ensure WPO continues on its growth trajectory,” says Tom Schneider, incoming President, WPO. “WPO is looking forward to working with the Kellen team on all of WPO’s projects, including membership growth and development, extending our communications outreach, expanding educational opportunities worldwide and to continue to increase packaging knowledge on an international level.”

WPO recently launched World Packaging News, an e-newsletter and online publication providing a valuable resource to WPO members, with editorial written by renowned international packaging editors, tackling global packaging issues.