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ISBT to sponsor Beverage Cooler Lounge at PACK EXPO

April 10, 2012
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PMMI, owner and producer of PACK EXPO trade shows, announced that the International Society of Beverage Technologists (ISBT, www.bevtech.org) will sponsor the latest addition to PACK EXPO International 2012 (October 28-31; McCormick Place, Chicago): The Beverage Cooler Lounge.

“The beverage market is a core segment for packaging and processing, and with the addition of the Beverage Cooler Lounge, we’re expanding our customer-centric strategy for the show,” says Charles D. Yuska, president & CEO, PMMI. “We are very pleased ISBT is working with us on the launch of this new resource for beverage industry attendees at PACK EXPO.”

  The Beverage Cooler Lounge joins The Rx Lounge, The Candy Bar and The Baking-Snack Break as central networking locations on the show floor, providing beverage industry professionals a place to connect and find insight on the latest trends in the marketplace.

“ISBT is excited to partner with PMMI to create even more value for the beverage community at PACK EXPO by sponsoring the Beverage Cooler Lounge. ISBT, as the premier international society for the beverage industry, joining PMMI, the world leader in packaging and processing, provides a strong value proposition to bring the beverage industry together” says  Larry Hobbs, Executive Director of ISBT.  

PACK EXPO International 2012 takes place October 28–31, at McCormick Place in Chicago, with more than 45,000 attendees, 1,800 exhibitors and 1.1 million net square feet expected. For more information about the PACK EXPO International 2012 and to register for the show, visit Packexpo.com   or contact expo@pmmi.org.

About PMMI
PMMI is a trade association of about 600 member companies that manufacture packaging, processing and related converting machinery in the United States or Canada; machinery components and packaging containers and materials. PMMI’s vision is to be the leading global resource for the packaging and processing supply chain, and its mission is to improve and promote members' abilities to meet the needs of their customers.

PMMI organizes the PACK EXPO trade shows: PACK EXPO International, PACK EXPO Las Vegas and EXPO PACK México, connecting participants in the packaging and processing supply chain with their customers around the world. Coming Up: EXPO PACK México, June 26–29 in Mexico City, Mexico; PACK EXPO International at McCormick Place in Chicago, Oct. 28–31, 2012.    

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