Top 50

Top 50 food packagers coming in July & the Top 25 beverage packagers coming in August.
Don’t miss these exclusive issues.

Labels / Latest Headlines / Sustainable Packaging

Recycling how-to label gains traction in national marketplace

December 20, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

The Sustainable Packaging Coalition (SPC), a project of sustainability nonprofit organization, GreenBlue (www.greenblue.org), announces additional participants in the soft launch of its pioneering How2Recycle on-package recycling labeling system. Major brand names, including  Minute Maid, will be joining 10 other companies already participating in the soft launch, including Costco Wholesale and General Mills, in implementing the label on select packaging available nationwide in early Sustainability.jpg2013. Additionally, the SPC has announced its five-year plan for the labeling system.

How2Recycle seeks to reduce consumer confusion around recycling in the United States with a clear and consistent recycling label and corresponding informational website, www.how2recycle.info. It provides companies with an easy way to conform to the Federal Trade Commission’s (FTC) “Green Guides” while using nationwide recyclability data. While several other recycling labels and symbols exist, the How2Recycle Label is the only one that communicates recyclability across all material types and gives explicit directions to consumers to influence their recycling behavior. It also specifies when a package component is not recyclable.

The How2Recycle Label will be appearing on a new juice product from Minute Maid and several other consumer packaged goods.

The How2Recycle Label can already be found on numerous products available (or soon to be available) in the marketplace, including a variety of Kirkland products from Costco Wholesale, General Mills’ Yoplait yogurt brand and Sealed Air’s Fill-Air inflatable packaging.

The soft launch of the label will run through the first quarter of 2013. Full implementation of the label will begin thereafter and will incorporate feedback gathered during the soft launch period from consumers, retailers, participating companies, local governments, trade associations and recyclers. The SPC plans to add up to 20 additional participants after the soft launch phase and aims for the label to appear on the majority of consumer product packaging by 2016.

 “We look forward to taking this long-term SPC project to the next level,” says Anne Bedarf, GreenBlue senior manager. “With the revision of the FTC’s Green Guides now out, attention again has turned to accurate and transparent recyclability messaging, and the SPC’s How2Recycle Label is quickly becoming the industry standard. We designed the business model with a tiered structure to encourage participation by businesses of all sizes, and we look forward to working with a diverse group of forward-thinking companies as we enter the next phase.”

Did you enjoy this article? Click here to subscribe to Food and Beverage Packaging

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Beverage Breakthroughs of the Year

Beverage packaging innovations huff, puff and blow traditional packaging down.

Food and Beverage Packaging

FBP July 2014 cover

2014 July

Check out the July 2014 issue of Food & Beverage Packaging, featuring our Top 50 Food Packagers list!

Table Of Contents Subscribe

Alcohol Packaging

What type of packaging is the next big thing for alcoholic beverages?
View Results Poll Archive

The Food and Beverage Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\FBP\modified-atmosphere.gif
Modified Atmosphere and Active Packaging Technologies

Many factors are relevant in making the proper choice of food packaging material, including those related to shelf life and biodegradability.

More Products

FBP Buyer's Guide

2013 FBP Buyers Guide

 

 

Food and Beverage Packaging's Buyer's Guide provides a list of suppliers of food and beverage packaging solutions. 

Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

 Facebook iconTwitter iconYoutube icon LinkedIn icong+icon